Posted on March 14, 2021
What Are Facebook Ads?
DescriptionThe term ‘Facebook Ads’ conjures up images of internet marketing with flashy, animated advertisements placed right next to your favorite websites. This is one of the most commonly used terms used in internet marketing circles, though it’s unclear whether this image came from Facebook or another internet marketing firm. Regardless, of who created the image or where it came from, you can’t deny that Facebook ads are incredibly popular with businesses of all sizes. But why are they so popular?
First of all, let’s go over some of the different types of ads that are available from Facebook. You have the usual banner and slideover ads, as well as paying social ad formats. The difference between these three types is primarily in price – more expensive than Google AdSense, but far less expensive than the other two paid ad formats. So what makes these formats unique? In short, they are far more targeted than traditional internet marketing methods like search engine optimization and paid search.
The problem with traditional internet marketing methods like search engine optimization and paid search is that they don’t tell you which content is good, and which isn’t. Traditional search engines are designed to scan text, rather than to look for specific keywords or other signals that an advertisement is effective. So if you’re hoping to target a very specific audience, you’re going to be greatly limited by the results that you’ll receive from those traditional internet marketing methods. That’s not the case with Facebook ads, however.
As previously mentioned, these ads are targeted by a far more exact keyword or phrase selection process than are the other two search engine formats. Because of this, ads placed on Facebook are infinitely more likely to contain leads for you than any of the other available formats. These leads can also convert at a much higher conversion rate, because your ads are directly tied to your website. These are some pretty amazing statistics.
One thing that you have to keep in mind though is that these ads aren’t just text ads. You’re still getting a lot of information about your business, but it’s all conveyed in a more visual format. This may be partially why webmasters have a hard time designing effective ads. They tend to go after the text option, thinking that the text will convert just fine, when it doesn’t. This can be true, but there’s a way to make your text ads more effective.
When a user sees your ad in a format that is more closely aligned to the type of content that they’re looking for, they are much more likely to take action. So long as you’re targeting the right audience with your ads, and providing them with compelling content, you’re going to have success. It’s just that text ads aren’t the only option. If your website offers a great deal of original content and has an easy to use interface, then you could consider posting a video to your website. This will give you an opportunity to market your brand in a brand new way.
Of course, you want to create a video that’s short, so that it only takes a few seconds to read, but that’s not necessary. What’s required is that your target audience can easily identify with your message, and that they feel like you are speaking directly to them. This is a big part of SEO, but it’s also something that you’ll get more benefit from if you have a personal connection with your customers. For example, if you’re a website owner who wants to sell products related to pets, then you don’t want to post videos of dogs, or cat videos-you want to make sure that people know you actually own a website that sells the products that you’re talking about.
All of the above points are a great way to figure out “what are Facebook ads?” However, as mentioned before, the key thing to remember is that you need to have a specific audience in mind. Don’t post anything that will appeal to everybody-make sure that only your target market will be viewing your ads. It would help if you always tailored your ads towards your target audience to ensure success! Get a bit of professional advice from Franklin’s Ecom Elites.